It's weird. You do realize, of course, that "everyone out there" isn't irked. You're Canada, most of us find your occasional bouts of National fervor kind of adorable...

Colbert joked that

"Own the Podium" seems a little more strident than the previous Canadian slogan: "Pardon, would it trouble you if we won a medal or two? It would? OK. Never mind."

Canada usually does just fine in the Olympics. It's just kind of an unfortunate and easily mocked slogan. And Bobby Clarke aside, people just have a hard time seeing Canadian belligerence in an intimidating light.